Our Story
The People Behind Bluprint
Bluprint is more than a wellness club—it's a philosophy. Inspired by the belief that exceptional wellness should be intentional, integrated, and deeply personal, Bluprint was created to elevate the way we pursue health, performance, and longevity.
“I believe in the intersection of science, technology, and human potential”
Jonathan Uphoff
Founder
Jonathan Uphoff
Jonathan Uphoff is an award-winning fitness entrepreneur and the visionary founder of Bluprint Wellness. With over 27 years of experience in the fitness and wellness industry, Jonathan has built a reputation for creating innovative training environments that blend cutting-edge technology with personalized coaching.
His approach goes beyond traditional fitness — integrating performance training, advanced recovery, functional medicine, and community into a single, cohesive wellness destination. Every detail at Bluprint, from the Technogym Biostrength machines to the cryotherapy chambers, serves a purpose in each member's transformation journey.
Naturopathic and Functional Medicine Provider
Dr. Lain Lye
Dr. Lain Lye is a licensed naturopathic doctor and Clinical Director at Bluprint Wellness, where she leads the functional medicine pillar with a personalized, root-cause approach to health optimization. Inspired by her own family's experience with integrative medicine, Dr. Lye is passionate about empowering patients to take an active role in their health through science-informed, individualized care.
She specializes in hormone optimization, IV nutrient therapy, metabolic health and preventive, precision-based medicine, helping patients optimize health, enhance performance, and support longevity. Combining advanced diagnostics with compassionate care, Dr. Lye works closely with each member to create personalized wellness strategies that complement Bluprint's integrated approach to Fitness, Recovery, and Community.
Meet with Dr. Lye
Creative Director | Head of Community Experience
Karen Cook
Karen believes that lasting wellness is built through both exceptional experiences and meaningful human connection.
As Bluprint's Creative Director and Head of Community Experience, she shapes the brand's voice, member experience, and community programming—bringing together marketing, storytelling, strategic partnerships, and thoughtfully curated events that inspire people to live healthier, more connected lives.
Drawing on more than a decade of experience creating purpose-driven brands and experiences, Karen works alongside the Bluprint team to ensure every touchpoint reflects the company's commitment to longevity, performance, and belonging. From the first interaction to long-term membership, her focus is creating an environment where people feel welcomed, supported, and motivated to make wellness a lasting part of their lifestyle.
She believes that while training, medicine and recovery improve health, community is what helps people stay committed to the journey.
Press & Recognition
As Featured in The Local Publication
Founder Jonathan Uphoff was featured in The Local Publication (June 2026).
The Local Publication · Cover · June 2026
The Local Publication · Article · June 2026
YouTube · Video Interview · from 17:13
Experience Wellness, Elevated
Discover how Bluprint's integrated approach can be personalized to your goals. Apply to schedule your private consultation and explore membership.
